Work With Exponents

Exponent
noun | ex-po-nent | /ikˈspōnənt,ˈekspōnənt/
  1. A person who believes in and promotes the truth or benefits of an idea or theory.
    (e.g. I am an exponent of the concept that a future of abundance, self-determination, and peace is preferable to a future of the opposite)
  2. A quantity representing the power to which a given number or expression is to be raised, usually expressed as a raised symbol beside the number or expression.
    (e.g. xn, youexponents)

In a nutshell, I help founders and leadership teams of companies with disruptive or transformative potential develop absolute clarity on the best possible go-to-market strategy for their products, markets, and stages of growth.

I do this by becoming (yes), your exponent–in both definitions of the word.

Depending on your own products, team, target market, and stage of growth, this could mean a wide variety of different things. So here are some high-level details about what I offer:

Positioning, Messaging, And Foundational Story Framework Workshops

Your foundational stories provide concrete answers to every important “why” “what” “who” and “how” question about your startup. Questions like:

  • What is your product, exactly?
  • Who is it for?
  • Why do these people (your potential customers and users) want your product TODAY?
  • What makes your product significantly different and better than its alternatives, which include the status quo?
  • What changed in the world to create this opportunity?
  • Why did you build this product/idea in particular?
  • What makes you and your team the ideal group of people to shepherd this product and company into the world?
  • What are the biggest risks and roadblocks in your way?
  • How will you deal with those?
  • Also, why should anyone believe what you’re saying?

To beat the odds and build products that catch on and a company that stays independent and lasts, you need clear, compelling, and convincing answers for every single one of those questions.

Over the last four years, I’ve developed The Foundational Story Framework to help founders, product people, marketers, and salespeople nail their own answers to those critical strategic questions, uncover their own blindspots, and dramatically reduce their risk of failure.

And now, I offer both online and in-person workshops to teach this Framework to people and teams who will benefit substantially from it.

If you’d like to learn more about these workshops, the first step is to apply for a free 45-minute “Strategic Clarity And Sustainable Growth” consultation:

This free consultation offers you a zero-risk path to discovering:

  • Where your current go-to-market strategy and execution are leaving the most value on the table.
  • A handful of near- medium-, and long-term adjustments or “pivots” you might make to recapture that value.
  • The upsides and downsides of each strategic option (including staying the course).
  • Where (if anywhere) friction and tension exists on your leadership team.
  • How to eliminate the damaging kinds of friction while maintaining (even enhancing) the useful, productive, creative kind.
  • If and how I can add even more value
  • And whether or not we like working together.

Click here to apply.

1:1 Go-To-Market Strategy Consulting
(Starter Package)

This is my basic offer for clients who prefer 1:1 customized attention over a group setting. Here, you get:

  • 45 minutes, once a month of my 100% undivided attention on your biggest strategic roadblocks, unanswered go-to-market strategy questions, or whatever major marketing, sales, product strategy, or hiring problems you need to figure out and solve.
  • 48 hours beforehand, I send you a questionnaire about the problems, challenges, and opportunities you’d like to address when we meet.
  • Then, for 45 zero-fluff minutes, we get to work addressing them.

Helping you address your challenges and opportunities could involve anything from my high-level strategic guidance to rolling up our sleeves and doing  a bunch of hands-on work.

Examples things we focus on during a call:

  • Developing and refining your core strategy, including your positioning, story, messaging, proof points, offers, and pricing.
  • Articulating in clear, concise language the biggest unsolved problems, unmet needs, and unfulfilled desires your ideal customers face.
  • Planning your strategy for the next 90 days of content (finding the right topics and keywords to target, identifying your ideal content promoters, and figuring out what it will take to get these influencers to share and/or link to your content.
  • Diagramming a new segmented marketing funnel that is personalized to speak in precise, compelling, and persuasive terms to each of your major target personas.
  • Writing, refining, or mocking up a new page on your website.
  • And so on.

And after every call, I send you the recording.

Interested in the 1:1 Starter Package? The first step is to apply for a free 45-minute “Strategic Clarity And Sustainable Growth” consultation.

This free consultation offers you a zero-risk path to discovering:

  • Where your current go-to-market strategy and execution are leaving the most value on the table.
  • A handful of near- medium-, and long-term adjustments or “pivots” you might make to recapture that value.
  • The upsides and downsides of each strategic option (including staying the course).
  • Where (if anywhere) friction and tension exists on your leadership team.
  • How to eliminate the damaging kinds of friction while maintaining (even enhancing) the useful, productive, creative kind.
  • If and how I can add even more value
  • And whether or not we like working together.

Click here to apply.

1:1 Go-To-Market Strategy Consulting
(VIP Package: Extra Insights + Access)

The extra-insights + access package contains everything from the starter package, but includes two (2) 45-minute strategy calls per month instead of one. It also includes unlimited email access to me via my “preferred clients-only” email address.

Emails to my VIP clients address get prioritized over all other business email. More specifically, I respond to every email you send ASAP, which (unless of some emergency or otherwise specified by me in advance) means within 2 hours during the workday.

Sometimes, I’ll respond with an in-depth, actionable written letter. Other times, I’ll record a video message. Frequently, I’ll do both.

Interested In The 1:1 VIP Package? The first step is to apply for your free 45-minute “Strategic Clarity And Sustainable Growth” consultation.

This free consultation offers you a zero-risk path to discovering:

  • Where your current go-to-market strategy and execution are leaving the most value on the table.
  • A handful of near- medium-, and long-term adjustments or “pivots” you might make to recapture that value.
  • The upsides and downsides of each strategic option (including staying the course).
  • Where (if anywhere) friction and tension exists on your leadership team.
  • How to eliminate the damaging kinds of friction while maintaining (even enhancing) the useful, productive, creative kind.
  • If and how I can add even more value
  • And whether or not we like working together.

Click here to apply.

Done-for-You Strategy AND Implementation

This is my full-service offering.

Here, instead of guiding you and your team around the biggest strategic obstacles and towards the biggest opportunities in front of you, I roll up my sleeves and navigate them for you.

That could mean a lot of things.

If you’re interested in a full service package, the first step is to apply for your free 45-minute “Strategic Clarity And Sustainable Growth” consultation.

This free consultation offers you a zero-risk path to discovering:

  • Where your current go-to-market strategy and execution are leaving the most value on the table.
  • A handful of near- medium-, and long-term adjustments or “pivots” you might make to recapture that value.
  • The upsides and downsides of each strategic option (including staying the course).
  • Where (if anywhere) friction and tension exists on your leadership team.
  • How to eliminate the damaging kinds of friction while maintaining (even enhancing) the useful, productive, creative kind.
  • If and how I can add even more value
  • And whether or not we like working together.

Click here to apply.