Introducing Revenue-As-A-Service.
Pay ONLY For Results, Not "Deliverables" Or Time

We've taken an early stage startup from $20K/month to $120K/month in 90 days, turned every $1 invested in ads into $29 in revenue, and validated new features by generating $32,000 in pre-sales before anyone wrote code.

We are so confident in our ability to accelerate revenue for qualified clients that we tie 100% of our compensation to the value we deliver. We call what we do "Revenue-As-A-Service."

Click this button to start the process of qualifying for Revenue-As-A-Service:

"We have a great product, but had been struggling to find our best possible paths from product/market fit to initial scale. After just one single 45-minute conversation with our leadership team, Exponents was able to articulate our market opportunity and distill our product's unique value with remarkable clarity.

That kind of thing usually takes months to figure out. They did it in minutes.
Toufique Harun
Co-Founder and CTO, Phamily

our Unique Story-Driven Strategy Framework Delivers Long-Term Growth

Your Origin Story makes your company and products more compelling to customers and job candidates by articulating your values and clarifying your purpose.

Your Stories of Transformation turn cold or lukewarm prospects into paying customers by showing them exactly how your product delivers the outcomes they desire.

And your Epic Vision keeps your team aligned, optimistic, and focused on the most critical tasks…especially through the moments when the going gets tough

Strategic Growth > Tactical Hacks.

Chasing cheap tactics that lose their effectiveness the moment the competition catches on rarely leads to a long-lasting business.

The Exponents team designs granular, testable execution plans and clear strategic roadmaps that create lasting systemic advantages…the kind that keeps your competitors and fast-followers dazed, confused, and very far behind.

Pay for Outcomes, Not Deliverables

Nearly all external service providers make you pay for their output, whether or not it delivers results.

Not us. 

Other than your relatively modest investment in the detailed execution plan we design for you, all of our upside is based on the upside we deliver for you.. 

The bigger you win, the bigger we win. It’s that simple

Meet Our Team

Daniel Kaplan – Strategic and Growth Exponent

Daniel Kaplan is the founder of Exponents and the creator of the Story-Driven Strategy Framework.

He’s been known to publish 5,000-10,000 word essays on strategy that bring in 22,000 readers in two days, to use Facebook Ads to turn every $1 of ad spend into $29 of revenue, and to help founders validate new products with $29.4K in pre-sales before their products were even built.

He also helped a decentralized transportation startup grow from $20K/month in revenue and 10% month-over-month growth to $150K/month and 30% month-over-month growth in 90 days flat.

His columns about the future of technology and humanity have been featured TechCrunch, and he once got himself in trouble with an employer for landing an “unauthorized” essay on the top of Techmeme.

Jonathan Lachman – People Operations Exponent

Jonathan Lachman specializes in designing organizational structures that empower talented people to do their best work together and helping innovative companies from the private sector do business with the government.

Before joining Exponents, he led high-performing teams in the Obama Administration, where he oversaw a $1 trillion national security and international affairs budget portfolio at the White House, and where he managed day-to-day operations for the Pentagon’s Chief Operating Officer and Chief Procurement Officer at the Department of Defense.

For his contributions to national security, Jonathan received the Defense Department’s Distinguished Public Service award in 2016–the highest honor it grants civilians.

Luke Pellegrini

Luke Pellegrini – Community Development Exponent

Luke has an almost-superhuman ability to walk into an event full of VIPs and end the evening with the most sought-after people there asking him for advice and introductions to his contacts.

Before focusing his career on helping others build their communities, Luke founded two startups–one focused on making art more accessible to underserved communities and the other on bringing renewable infrastructure to Mozambique.

He also organizes Hold The Fort, an event that brings artists, musicians, technologists, and private family offices together with leaders of struggling communities to pursue ways to revitalize those communities that respect and benefit those who live there.


Jennifer Dunne – Customer Experience Exponent

Jennifer Dunne spent 22 years developing her systems and people skills at IBM, where she held a series of increasingly senior roles across functions ranging from customer service to marketing to product development and data integration.

A project she created and ran rearchitected IBM’s internal customer support systems and allowed the company to support four new major customers with thousands of seats each without impacting the service quality.
As a direct result of Jennifer’s work, IBM improved overall customer satisfaction from 74% to 98%.

Jennifer has a remarkable ability to cut straight through the noise of complex team dynamics and frame the challenges in ways that naturally leads to their resolution.


Jonathan Kolber – Business Model Exponent

Jonathan Kolber developed a track record for explaining the implications and applications of emerging technology while taking a $995/year newsletter on emerging technology from 4,000 – 8,000 subscribers in 3 years.

He is also the author of A Celebration Society, a definitive vision for an economic, cultural, and political system built around clearly stated values, transparency, and consent.

Jonathan’s book demonstrates how integrating a range of currently-existing technologies with productive, humane, and well-balanced governance models offer a clear, compelling, and practical path to abundance, self-determination, and well-being for all humankind.

Join Our Waiting List

Join our waiting list for revenue-as-a-service. If your product and your mission align with ours, we'll follow up. Not for a mere sales pitch masquerading as value. Actual value, then an invitation to more.