One grew their revenue from $20K/month to $120K/month and added millions to their valuation in a single quarter. Another generated 2,900% ROI on a single paid marketing campaigns. A third doubled their volume of inbound organic leads with a single blog post.
If you're a founder or an executive at a company solving truly significant problems and you would like a clear, well-defined, and battled-tested path to overcoming your biggest strategic challenges and dramatically accelerating your growth, we should talk.
Or, you know, just scroll down for some valuable content:
*The strategic insights you'll receive will be free range, organic, artisanal, and 100% (zero-bullsh** authentic).
And if you'd prefer, I'll also exclude the GMOs.
And that doesn't even begin to account for the opportunity costs involved.
Yes, these companies were radically different.
Their leaders, cultures, and teams were not even remotely the same. Every one of them operated in dramatically different markets, using different technologies and processes to attract different types of customers.
And yet pursuing the wrong strategy is the unacknowledged villain in all of these stories. It is the "meta reason" behind nearly every other reason companies, products, and people fail.
Unfortunately, achieving simplicity is dramatically harder than it sounds, and what passes for "strategy" these days is often the opposite of clear, insightful, and focused.
The legendary military strategist Carl Von Clausewitz said it quite well:
"The talent of the strategist is to identify the decisive point and to concentrate everything on it, removing forces from secondary fronts and ignoring lesser objectives."
Everywhere you look (tech startups, big tech companies, and throughout most of the business world), you see company founders and leadership teams whose "strategy" boils down to "do all the things" and "be everything for all people."
If you ask them what market they're going after, they'll say things like "we're focusing on getting more SaaS companies, small businesses, and advertising agencies on our platform."
When I ask who, exactly, their ideal customers are, they'll say something like "our target customers are knowledge workers who want to become better versions of themselves."
And when I ask how they intend to distribute their product and grow their users and cash, they'll say "we're aggressively pursuing viral acquisition, paid social, content marketing, and SEO."
Of course, "focusing on SaaS companies, small businesses, and ad agencies" is the opposite of focusing. "Knowledge workers who want to be better versions of themselves" is such a vague and broad category that it doesn't rise to the level of "target."
And for the record, just about every company expects to grow through viral acquisition, social media, content marketing, and SEO, and only a fraction of them leverage even a single one of these channels effectively.
Exponents exists to help the founders and leadership teams of organizations with legitimately transformative potential and civilization-wide ambitions mitigate their biggest strategic risks and develop the best possible product, marketing, and customer-acquisition strategies for their current products, markets, and stage of maturity.
For example, here's a sample of quick hits from a recent client project:
I founded Exponents because I realized that the tech ecosystem has a bunch of great copywriters, at least 100 great growth people, an overabundance of PR and content marketing firms, yet remarkably few great strategists, and ever fewer world-class storytellers
It has even fewer people with enough technical AND marketing sophistication to explain the implications of telecom APIs to Fortune 500 CEOs, enough breadth to understand the market landscape in at least a dozen industries, AND enough "roll-up-your-sleeves, DOer" gusto to move fluidly and comfortably between the big-picture story and strategy and the tactical details of execution.
But if you're on this site and reading this line right now, you just found that person.
Wanna make the most of such an opportune moment? Go ahead and click this big round button and book your free story-driven strategy session today
STILL not ready to sign up yet? Keep scrollin'.
*There's a triple-entendre here. Did'ya catch it?