Start Here

If you are one of my readers, there’s an excellent chance you’re a founder of an ambitious startup, an executive at an established tech company, or a marketer, product guy or girl or sales person working at one. And there’s a good-sized chance you’ve got big ambitions for yourself and your company.

In fact, your doubters might call your ambitions unrealistic, idealistic, or grandiose. Some might even say they’re crazy.


And yet, you know deep down that your ambitions are exactly the right kind of crazy…the kind of out-there curiosity, creativity, and relentless drive that motivated the Galileos, Mozarts, Einsteins, Edisons, and Jobs-es, and Musks of the world and animated their most brilliant, impactful work.

And while you are probably self-aware enough to know that you’re not Einstein or Mozart, you know that you don’t have to have a once-every-500-years mind to do remarkable things.

A strong, adaptable mind? Yes. An even stronger stomach for uncertainty? That too.

You’re on this journey because you want to live in the best possible future for yourself and the people you love. And you know the best shot you have at that future is to help create it.

Any Journey Worth Taking Is Full Of Obstacles, Pitfalls, and Risks


But you also know that as essential as they are, your big goals, your strong mind, and your ability to mush on despite the uncertainty ARE NOT ENOUGH TO ENSURE YOUR COMPLETE SUCCESS. Sure, they might get you far. Remarkably far, even.

It’s possible they will get you further than you ever thought you’d get when you took your first steps on the road.

But any journey worth the endeavor is full of obstacles, pitfalls, and risks. Some of these are easy to spot, even if they are hard to avoid. Others are even more problematic, because you never imagined they were there.

The first category—your “known unknowns”—are like steep cliffs off to the side of a well-mapped trail. While failing to navigate them properly might be fatal, at least you know they where they are.

But the second category—your “unknown unknowns”—are like punji stick traps placed along your route through a dense jungle: while you might have a vague sense that they’re out there, you have no idea you’re about to step into one until you and your whole team are up to your torsos in sharpened bamboo sticks.

Why I founded Exponents

Ever since I was 15 years old, I’ve believed that human civilization in the 21st century has two possible trajectories: towards global abundance, self-determination, and peace OR the complete opposite.

I've always thought Human Civilization would find its way to one of these

I decided to do something about it.

More specifically, I decided to apply my strategy, storytelling, and T-shaped marketing skills to help the founders, leadership teams, and employees of companies with transformative potential develop absolute clarity on the best possible go-to-market strategy for their products, markets, and stages of growth.

I have set out to turn Exponents into a definitive resource on successfully bringing transformative new technologies and products into the world, creating new markets and disrupting existing ones, and navigating the many huge operational challenges involved.

Of course, this could mean many different things. Today and in the near future, it means a blog about strategy, marketing, and building a future of abundance, a growing series of strategy guides called “The Exponents’ Guides To The Galaxy,” and a podcast about the future of technology and humanity called Dispatches From The Future.

My specialties are:

  • Go-to-market strategy
  • Strategic storytelling
  • Persuasive copywriting
  • Segmentation and personalization
  • Content marketing that actually delivers results

So as I flesh out this site and develop the podcast over the coming months and years, I’m going to deep into all of those things. For now, though, here’s what I got already, and what’s coming soon:

My Best Posts (So Far)

On Go-to-Market Strategy

There’s No API for Crossing The Chasm: A Guide To Twilio’s 53.5B Opportunity, Why It’s At Risk, and 3 Ways The Company Can Win

How To Sell A Farming Robot Before You Even Build It: The Origins Of Blue River Technologies And Its Remarkable LettuceBot

What Actually Happened To Google Glass? The Wrong Go-To-Market Strategy, That’s What

Jobs To Be Done, Done Right: The Strategic Framework Intercom Used To Build Its Potentially-Disruptive Products

On Strategic Storytelling And Persuasive Copywriting

How Slack’s Original Product Story Sold Its Product Short

Even Marketing-Driven Companies Need Better Copy: A 2200-Word Teardown of HubSpot’s Old Homepage

On The Future Of Technology and Humanity

Digital Telepathy Is The Future Of The Human Species

Virtual Reality Could Make Us Into Better Humans (And Maybe Help Save The World

The Exponents’ Guides To The Galaxy (Coming Soon!)

The Exponents’ Guides To The Galaxy will be super in-depth (10,000-30,000 word) guides to dealing with the many huge business and operational challenges involved in bringing transformative or disruptive products into the world.

Each guide will combine a mix of high-level strategies, frameworks, and “how-to” step-by-step tactical walkthroughs. Each includes text, images, and videos.

Here are the guides I’ve got planned:

  • Go-To-Market Strategy For Aspiring World-Changers and Disruptors
  • Attracting Talent When Your Company Is Neither Well-Known Nor “Sexy”
  • Strategic Storytelling For Company Leaders
  • 80/20 Segmentation & Personalization
  • Content Marketing That Actually Delivers Results
  • Persuasive Copywriting Of Nearly All Kinds

Working With Me

While all of the content on my blog, in my upcoming podcast, and in most of The Exponents’ Guides is free (and will stay that way), I also offer a handful of workshops and consulting services. Visit my Work With Exponents section to learn about these.

See what I did there?